Ecommerce Playbook: Numbers, Struggles & Growth cover image

March Report Card: Did We Hit or Miss the Forecast

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter discusses the financial metrics from March 2025, noting a slight miss in revenue forecasts and unexpected over-expenditure, while also highlighting a positive contribution margin. The conversation sheds light on the complexities of financial results and the crucial role of cash flow management in e-commerce.

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