The Power and Influence of Content Creators in a Changing Market

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This chapter explores the impact of content creators on platforms like YouTube, highlighting the advertising revenue and investment they attract. It also discusses the market influence and potential of content creators in the age of AI tools and technology.

What if the best technology were deployed on the biggest problems for humanity? So asked Marques Brownlee, who joined us on Possible to open the first episode of season 2. Also known by his YouTube channel name, MKBHD, Marques is a self-taught YouTube creator who has nearly 18 million subscribers and has been posting tech-focused reviews and analysis on YouTube for nearly 15 years. Marques, Aria and I talk about the ways AI enhances his work and lowers the barrier to entry for YouTube creators today. He also discusses the many arcs of technological progress, the power and promise of electric vehicles, and what makes a good piece of technology. Plus, Marques has a conversation with Inflection’s Pi.

Read the transcript of this episode here.

For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

5:49 - Hellos and intros

6:58 - What problems can AI help tackle?

9:59 - Using AI as a YouTube creator

12:48 - How AI can help the next generation of creators

21:23 - Where Marques got his love for gadgets and technology

23:01 - The arc of technological progress

24:35 - The future of electronic vehicles

29:25 - Marques’ investment philosophy

34:03 - Marques talks to Pi

38:28 - Pi’s potential uses and other AI assistants

42:50 - Rapidfire questions

The award-winning Possible podcast is back with a new season that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Tune in for grounded and speculative takes on how technology—and, in particular, AI—is inspiring change and transforming the future.

This season, hosts Reid Hoffman and Aria Finger, are speaking with a new set of ambitious builders and deep thinkers about everything from art to geopolitics and from healthcare to education. These conversations also showcase another kind of guest: AI. Whether it's Inflection’s Pi, OpenAI’s ChatGPT or other AI tools, each episode will use AI to enhance and advance our discussion.