#171 How Brands Leverage Formula 1 To Make Billions
The Joe Pomp Show
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The Growth of Formula One
The Formula One continued to build up the sport over the last few years. The teams, the driver, and the overall sport are making billions of dollars in annual sponsorship revenue. And with the sport only getting bigger in the United States, the world's most lucrative sports market, it doesn't appear to be slowing down anytime soon.
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