The Australian Seller cover image

TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities’ to building real brands.

The Australian Seller

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Evolving Brand Engagement

This chapter explores the transformation of brand-consumer interactions, shifting from traditional methods to modern platforms that foster instant communication and emotional connections. It delves into strategies for product bundling and creating a cohesive brand identity that emphasizes longevity and consumer loyalty.

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