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Jim Grubman - Immigrants and Natives - Adapting to Wealth [The Business of Family]

The Business of Family

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Is Everyone Becoming More Individualist?

In behavior finance, we would call that a home country bias. We're also finding some influences going the other way where individualists are getting changed by exposure to harmony and honor cultures. And so the fourth culture is perhaps predominantly in the direction of blending individualists into honor and harmony. But there are also commonalities. For example, i have seen many a younger people who have a really impressive exposure to the greater family orientation of harmony and honour cultures. They like it. They actually find that they felt they almost like missed it,. The strong individualism of the west has its drawbacks. Many of them stay elsewhere because they enjoy the collective community.

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