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The Importance of Strategy Tactics in the Movement
I think our problem is very complex. We can't really measure the outcomes we care about. So it kind of makes sense to experiment early on because our movement is still very young, like 20 or 30 years in the bulk of it. It's good to figure out the best strategies now and then we can double down on them in the future. I'm also excited to see the progress we are having with our institutional meat reduction programs.