The audience part is really about creating viral growth. If you can eventually get to a platform where you enable other people to make money using your technology, they will promote the hell out of what you have for their best interests. So how do you help them both feel their objectives, whether it's capital or audience, whatever, how do you build that in to your design from the beginning? All right. One more question. I think a few years ago, maybe, yeah, I'm sure a few years old, you talked about releasing abundance 2.0, a 10th anniversary. I remember that. And the story for abundance has gotten better than ever. We just saw the announcement on

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