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First Party Tracking Cookies

Data Skeptic

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Detecting First Party Cookies for Tracking

There are certain parties, or certain advertisers, which are prodactively shifting from third party to first party. We were able to analyze their behavior and see what kind of interactions that they perform with e with different other actors present on the web side. And then we realize that this behavior might be similar enough across different advertisers and trackers to allow us to create an algorism,. A machine learning algoritm, which will detect all of the advertising trackers which are using these first party cookies for tracking purposes.

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