What's the Biggest Thing in Advertising?

Mooney: One of the things that we're really like doing is creative performance. We got a video from an influencer who does typically pretty well for us. Not a lot of people were getting through the video, so we kind of chopped up the first like three to five seconds and doubled the thumb stop ratio. The rest of the video kind of remained the same, but it actually have our CPA,. It actually turned it from like a really shitty ad to something that was really good.

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