The Future of Logistics: How Amazon Is Changing the World

Amazon built up their own internal logistics because at the time logistics companies were not good enough to meet customer expectations. But now with technology companies like us coming and helping logistics companies improve, the world has changed. We've integrated with 90 plus, logistics companies, actually 100 plus now around the world. And we've also integrated with a lot of other types of carriers. So that's what it is in the orchestration engine. It's capable of real time checking the serviceability, availability, cost of our mens,. turn around time, all of these different things via API. The retailer configures the rules on our platforms. Nobody wants to have their own feed. There has to be an