The Impact of LCP on User Engagement

How can mastering Core Web Vitals give your website a competitive edge?

In this episode, Nick and Chuck chat with Barry Pollard, a web performance developer advocate on Google Chrome, about Core Web Vitals. Barry shares insider insights, dispels common misconceptions, and offers practical advice for improving your website's Core Web Vitals.

In this episode:

• Why prioritize improving your Core Web Vitals: Focusing on metrics can directly boost user satisfaction and conversion rates. Even small improvements (like moving LCP from 3 seconds to 2.8 seconds) can have a meaningful impact due to user breakpoints at scale. 
• How to benchmark your site’s performance against competitors: Use tools like CrUX (Chrome User Experience Report) to identify areas of improvement and address performance issues. that might be causing user drop-off.
• When to focus on field data over lab data: Understand the value of using real-world data from actual users to make informed decisions about site performance improvements.