Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The $1BN CEO who has beat Nike and Adidas in 9 years

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Navigating Competition: A David vs. Goliath Approach in the Sports Industry

This chapter explores how a billion-dollar company's valuation impacts its negotiations and partnerships, especially in a competitive market dominated by giants like Nike and Adidas. It emphasizes the significance of agility and niche opportunities in less saturated segments, advocating for brand building and sustainable growth over short-term valuation goals.

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