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423: Creating Unforgettability with Matthias Hollwich

Business of Architecture Podcast

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Architects

Never use your own name or your business's with something fun. It is based on the long term value of your firm. Annoue bken, it has no real meaning any more. Ande, and we stick to is name. We should have never done it, because we did really have business challenges because our name. But that was a moment when trump on with a cushioner as an adviser.

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