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The Image Laundering of Sports
3.5 billion people tuned in to watch the matches at the latest World Cup, 1.1 billion of whom watched the final. The Champions League contested between teams in Europe gets 380 million viewers while some parts of boxing, cycling and the Olympics get even more. So who could have known that hundreds of years after his death, Shakespeare would be scoring sports related points against human rights abusers? It's no surprise that sports has become the go to place for this image laundering that we call sports washing.