296 - The Demand R&D Pipeline: A Framework for Managing Innovation at Your Company
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Is There a Reg on Mattrif We Can Own Like Pipe Line on New Business?
The idea that marketing's going to be able to sayk ith a specificity, that we impacted this much on renewals just makes no sense, right? And so i think that we need to be looking at business metrics as a business. There's probably some ways to measure how customer mark ing is contributing to that, but it's truly a contribution, not a, not the only reason it's happening. A and for me, it would be like, feature a dot, like, potentially feature adoption would be a great way to to do it for customers.
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