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Why We Hold on to Things

Hidden Brain

CHAPTER

Can Man Use More? And Do You Own the Rest?

Human beings have been wrestling with questions of ownership for a very, very long time. Why are we so preoccupied with owning these things? And we can't stop ourselves doing it? The research sort backs us up that once you've reached comfortable level, then the additional wealth that you consume doesn't buy you proportionately the same amount of happiness. Yet, of course, that's not where people end up. They keep on this treadmill. There's always someone who seems to have an edge over us, and there's always a goal to aim for. While that can be a real driver for innovation and ont purnership and ill lose other things,  it actually comes at a

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