#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of a Framework in Content Marketing
A third of people that we surveyed said that they sometimes gate content so it was pretty vague and down the middle overall but yeah it's a question that comes up pretty regularly. I've always got this vision of like pull together a very powerful content hub resource hub whatever you want to call it that really allows the buyer to get to the information they want to quickly and easily and frictionlessly. Do you have any perspectives on that side of things and kind of the experience through which you offer that type of content? We'll come on to talk a bit about tools and maybe technology and frameworks and stuff.
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