004: Why you need to develop tons of small ideas before you can identify the big idea
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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The Importance of Having Good Ideas
Bob Greene: What does it take to come up with that big idea? And you talked about how you gotta have a lot of bad ideas before you end up with a really good big idea. You don't sit down in front of your computer with a blank screen and try to bang out a big idea, he says. "It doesn't happen for anybody that I know that way," Greene adds.
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