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243 Can Twitter Become The Number One Podcast Platform?

The Feed The Official Libsyn Podcast

CHAPTER

The Importance of Podcasting in Advertising

According to standard media index, SMI. Two billion dollars of national ad dollars was spent on digital audio during Q one of 2023 more than the 1.8 billion for broadcast radio. That would be webcast radio stations streaming music services and podcasts. You didn't remember that URL spending there is up 46.9% year over year. And money spent on branded content or sponsorships was up 51.4%.

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