Managing Bank Accounts for User Acquisition

This chapter explores the importance of separate bank accounts for tracking user acquisition progress and managing cash flow in a mobile app. It also discusses the shift from free-to-play games to subscription apps and the benefits of the subscription economy for user acquisition.

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When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven.

Tune in to hear Martin share insights on

How this financing method works
How Pollen VC’s funding model differs from the others
Who can benefit from it
How "Clean Room Accounting" strategy can help apps better manage their finances
Financial forecasting for subscription apps: Pollen's calculator

Join us for a fresh perspective on app financing with Martin Macmillan.

For noteworthy quotes and key takeaways from the episode, read the article - A guide to financing your user acquisition with Martin Macmillan (Pollen VC)

Episode Topics at a Glance

Fixed-income trading
Funding options for startups
How Pollen VC invests in the UA stage
The ideal investee profile for Pollen VC
How do you work and compete with your contenders?
Clean room accounting for UA/monetization
Why Pollen VC is moving toward subscription apps
Pollen’s online calculator: ROAS, LTV, and cash flow

More about Martin

Martin Macmillan is Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors and a prior career as an investment banker.

Having directly experienced the growth challenges facing tech start-ups and the lack of debt financing options open to early-stage technology businesses, he saw the opportunity to marry his traditional financial markets and technology experience to create a new financing model for the app and gaming economy.

Prior to founding Pollen VC, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London and New York, where he ran the Eurocommercial paper (ECP) trading group and conceived and delivered UBS’ first client-facing electronic debt trading platform.

Pollen VC’s Links