
The future of the BBC
The Real Story
00:00
Is There a Better Alternative to the License Fee?
i'm struggling to think there's a better one, given the cost of transition. The peacock committee rejected advertising as a substitute for the license fee. They recommended subscription, voluntary subscription. I e, people would pay for a bb service if they wanted it. But what they exempted from that was all the b b c public service content. And wilt that opportunity that i think provides the b bc with a really big upside, if they can embrace it.
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