This chapter delves into the significance of mindful consumption on happiness, focusing on the younger generation. It discusses how consumption choices can mirror values and identity, examining the City Liveability Report of 2024 and a survey on a better life in China, highlighting the spending categories that young individuals prioritize.
Consumption may have taken on new meaning in today's world, transcending mere ownership to become a canvas for self-expression, value alignment, and identity shaping - especially for the younger generation. From embracing slow shopping to indulging in unique experiences, what we buy and how we consume may reflect what we hold dear to our hearts. Can mindful consumption pave the way to an ideal life? But, don't people say that one can't buy one's way to happiness? On the show: Heyang, Yushan & Steve Hatherly