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When the Business No Longer Matches the Mission—What Comes Next? What Do You Do When the Mission Changes?

Front Row Dads with Jon Vroman

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Lessons from a Restaurant Expansion Journey

This chapter delves into the challenges encountered by a restaurant chain as it attempted to expand into new markets, particularly in San Diego. It discusses the blend of nostalgia for past successes and the sobering reality of operational difficulties that led to a decline in its locations.

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