
S2 EP1: Nick Shakelford
Ecom Gold
00:00
Product Innovation and Expansion in 2023
I think product innovation and expansion in 2023 is going to be a key strategy for brands. I will predict the hiring of better talent because there's a lot of people that got burnt out from agency work. The buy now pay later, that utilization is essentially just a lot of shitty loans that people still have to continue to pay back. And if you spend some time thinking about where they're going to buy their next thing, it might not be very romantic.
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