Is It a Good Idea to Sell a Jumper?

You're not just buying a jumper. You're bying something else. As i said at the beginning, we're selling a story. We're, you know, storiesas is very good. I always say to people, because wipipsas ou have a great story, the story is not going to sell at all. So we've got to design a new collection every season. This is one the most demanding business you could be in. And is that the kelock for industries like this, in remote areas where workers are hard to get and expensive? It's an easy yes. Absolutely.