How to Set Yourself Up for Six

Finished companies typically in famously maybe infamously Spend very little on advertising. Do you have kind of a framework for how you think about the marketing investment? Obviously like you said it has to be tied to ROI But any kind of general thoughts on how to think about thatYeah, first you have to look at it in the context of the overall business,. If you have 50% gross margins, you're gonna spend less on overall customer acquisition than if your average customer lifetime is three years.