
Bonus: Five secrets to keeping your best employees
Masters of Scale
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Authenticity and Empowerment in Leadership
This chapter explores the critical role of authenticity in leadership, illustrating how genuine communication can strengthen connections between leaders and their teams. It draws on experiences from a former Apple executive who used informal videos to build trust and transparency, while also highlighting the importance of team empowerment during transitions to remote work. The narrative emphasizes celebrating achievements and fostering joy within organizations to enhance morale and team cohesion.
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