Live Commerce - What Happens When Something Goes Out of Stock?

Carter: I know some of our clients and it was our clients, clients and listeners do struggle with this. When Facebook had their live commerce solution, you would sync your Shopify products with Facebook. It's a real-time representation of whatever inventory is already a part of your system. You're not dealing with refunds or having to send things back and forth. This was a big pain point that we heard from a lot of our early testers as we were building the solution.

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