Dotdash CEO Neil Vogel on his $2.7 billion Meredith deal
Channels with Peter Kafka
Using Contectual Targeting to Target Your Ads
We've always been contectual based. Contectual targeting will always beat some cooky or profiled base targeting and performance, if you read anything about it. The thing that meredith does that is so appealing to us is they have lots of first party data, logdon data, subscribed data,. which is great. And people have given new that. We haven't even gotten that far. I think we have like comets and a couple of sights you can log in and do, but we don't have much. Likef someone's looking up barbecue content on july second. You know exactly what they want to do. If you are selling, name the thing,
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