
Icelandic Tourism's enhanced reality "without silly headsets”
On Strategy Showcase
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Pilpidst
Sven: The idea that as in K and PILPIDST at the time was exactly the idea that we went out with. Anyone download an app, we set up a web app website where you could just go directly to the site. You could pick your speaker in your destination that you wanted to have your audio recording released. So it would say fergus from the United States and you'd hear that audio until yours played back. And you also received a video clip of your, you know, letting it out that you could share elsewhere on social,. et cetera. It was just a cacophony of cathartic release that was happening all over the world through that
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