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The Brief and Tumultuous Life of the New UC Logo

99% Invisible

00:00

I Don't Like Led Zeppelin, but It Doesn't Matter

You don't have to like design to recognize that it's good design. I would say I hate the IBM logo, but it doesn't matter. It does what it needs to do. For Korea and many designers who have spoken out in support of her and her team's efforts, they continued to say that their work was bold, daring and does represent modern California.

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