Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters
Social Media and Politics
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What's the Biggest Thing About Facebook Ads?
All the information that we're gathering is self-offered by the user. So we're never secretly scraping their contacts or anything like that. What's really useful for a campaign to see is sort of which actions are most popular. There's an instant test bed where they can just send a message and do a quick survey, for instance. And then the other data that we can create for them are look-alike audiences.
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