3min chapter

Talking about Platforms cover image

Platform Classics: Chicken & Egg

Talking about Platforms

CHAPTER

The Balance of Exclusivity in Platforms

This chapter discusses the dynamics of user participation on platforms, focusing on the impact of exclusivity and non-exclusivity on both user loyalty and profitability. It highlights the paradox of how embracing market sharing can sometimes lead to greater profitability than strict competition for dominance.

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