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The Effects of Media Coverage on Estimates of Causes of Death
Death by lightning was judged less likely than death from botulism, even though it is 52 times more frequent. Death by disease is 18 times as likely as accidental death, but the two were judged about equally likely. Editors cannot ignore the public's demand that certain topics and viewpoints receive extensive coverage. Frightening thoughts and images occur to us with particular ease; thoughts of danger exacerbate fear.