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844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

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How to Be Awesome at Your Job

Jonah Burger is the author of Magic Words, a new book on how to use language better. He says we spend almost every waking moment of the day using language in one way or another. A certain words can increase persuasion by 50%. Certain language patterns are much better at holding an audience's attention. The words we use can even impact social connection with with the ones we love.

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