2min chapter

Hidden Brain cover image

Money 2.0: Emotional Currency

Hidden Brain

CHAPTER

The Gift of Giving Is a Memoir

The gift is partly my telling you, here's something nice for you. But it also binds us in some kind of relationship that says, down the line, you're going to do something nice for meDown the road. This obligation to reciprocate can be seen across human societies and across time. Yand the the early anthropologist, marcel mos wrote about this quite explicitly,. There's the obligation to receive, but then also the obligation to reciprocated.

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