OnBD with ALF cover image

D2C - the marketing challenge of convenience vs. commitment

OnBD with ALF

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The Importance of Plants in a Bookstore

Most of us have fallen in love with plants since joining the business. It's only since, since scaring one, two plants that our lovers kind of built. So you actually almost become converts simply through joining thebusiness. There is an argument that there's a kind of Darwinian argument for being a bit of a plant owner. A love of the natural world is generally attractive. Do you think there was an unfortunate period in interior design where excess modernism and minimalism was actually an obstacle? I'm very nearly bought a very modern house once, and the only problem is I was doing it at a time when I had kids.

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