The Secret to High Converting Launch Copy with Brittany McBean
The Art of Online Business
00:00
The Three Pronge Research Process
i would argue that the messaging matters, weigh more than not having launch strategy. You have to have a launch strategy, but the messaging matters more than what type of launch you do. And it's when we combine all of those that we go from this avatar that is like a weird, bobbing sim's character that lives in your ouno computer screen and is two ds. We get really clear and like, what ar the top three pain points? Whatr the top three fears? What are the top three objections?"
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