Building Relationships With Suppliers and Suppliers

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Michael dconstructed the traditional relationship between by and supplier. He built something stronger than his competitors. These deeper partnerships gave many advantages, he says. "That became another kind of rocket fuel element for the company's growth"

The first stage of building up a business is to break things down. Michael Dell started a computer company in his dorm room by cracking open some early IBM PCs and figuring out what he could do better, faster, and cheaper. Then he did the same thing to the entire model of computer sales. Learn from Dell how to revolutionize an industry — using deconstruction to gain insight your competitors lack, and then building something bigger and better.

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