Is There a Transition From Screens to Visual Design?

With the Apple Watch, you're starting to introduce interactions that don't require you even looking at the screen. That might be a pathway to a future where digital experiences aren't really screen-based at all. And that would certainly require what you're talking about, like more of a broader skill set and a different perspective on experience design. We've been trained to design visually. So yeah, we approached to do a web with that mindset.