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13min chapter
Athletes Authority ON AIR | Ep. 5 - Nick Mitchell - CEO Ultimate Performance
Athletes Authority ON AIR
Transformative Business Strategies in Training
This chapter explores the key principles that underlie a successful transformation-oriented business model in personal training. It emphasizes a results-driven approach, where trainers are incentivized based on their clients' tangible achievements, fostering accountability and a focus on goal-oriented training. The speaker also addresses industry challenges, including stagnant pricing and the need for supportive business structures that enable trainers to thrive.
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