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How-To Break Out Of A Makeup Rut With Boundary-Pushing Makeup Artist Donni Davy

Breaking Beauty Podcast

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We're Trying to Change the Thinking of Luxury Packaging

This is our fall collection and there's you exciting products. These are our single eyeshadows okay and they're made from a material called paper foam which is actually industrial potato starch cellulose fibers and water molded together into this custom shape that we created. This is first of its kind innovation it's actually been used in the medical industry, the pharmaceutical industry okay electronics industry but it hasn't been used in beauty as a component or a package before.

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