Dana White is trying to make the NFL. So you got to start modeling yourself after the NFL and not being like, look at how boxing is run. That's not how it works. The UFC like as a brand because it is super cool. Like if Joe bought pride, you or if Joe that's already owned by them. If Joe bought one. Bellator. You think he can turn it into something to rival. One of you? But I just think I don't know.