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Porsche (with Doug DeMuro)
Acquired
Porsche's Margin Profile and Customer Love
The car business requires so much, just so much cost. Porsche is more love now, I think, than at any other point in its history. It isn't Ferrari but it's got more than you'd think for a company that mostly makes SUVs. Will we think of them as a BMW in 10 years when we see them around the streets? We'll have to wait and see.
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