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How to Narrow Down the Breadth of Products to Sell Out There
The conversion rates do matter. The products do matter. So we have some criteria to go after that, right? So like, not you're not just finding a who and then saying, good luck. Here we go. And so what we don't want to do is sell low ticket products simply because there's just not enough margin there to move the product. 400 to 800 is no man's land. You can sprinkle those in as part of accessories and things that come with your product line. But for a thousand orders versus 10 orders, how many plays are you going to need to process a thousand orders Versus 10? How much damages and returns are you likely to have in a thousand orders