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4min chapter
Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)
Ahrefs Podcast
Crafting a Brand Identity Through a Collaborative Process
This chapter explores the creation of a brand bible, highlighting the significance of core values and a unified identity for a company. It covers the collaborative process initiated by the product marketing manager and the distinctions between public and internal documents that reinforce the brand's essence.
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