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The Hedonic Treadmill

Motion Blur

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Navigating Trust in Tech Marketing

This chapter explores the shifting dynamics in tech companies and the effects of misleading marketing practices on customer trust. It highlights the challenges faced by startups in balancing external perceptions with internal realities, particularly amidst the rise of AI-driven solutions. Key discussions include reputational management, the risks of commoditization, and the necessity of ethical practices as firms navigate competitive landscapes.

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