
#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)
30 Minutes to President's Club | No-Nonsense Sales
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Empowering and Nurturing Champions for Successful Sales
This chapter explores the crucial steps in empowering and nurturing champions within a client's organization for successful sales outcomes. It emphasizes understanding the buyer's tech stack, addressing buyer hesitations, and focusing on post-sale processes. The chapter also discusses strategies for handling pushback, preparing for challenges, and arming champions with the necessary materials for effective navigation of the sales process.
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