As of 20 17, rupe accounted for 15 % of all credit and debit cards in the country. The likes of veza and master card couldn't do much because yu p i isn't another card, it's a whole new thing. However, they do have a direct rival in india's home grown rupe. And that's who they're targeting right now.
A couple of days ago, Reuters reported that Visa had filed a complaint with the U.S. government accusing India of giving undue preference to its homegrown payment network RuPay. And in today’s episode for 1st December 2021, we explain why Visa has ants in its pants.
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