The Payment Network Wars
Finshots Daily
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YU P I Isn't Another Card, It's a Whole New Thing
As of 20 17, rupe accounted for 15 % of all credit and debit cards in the country. The likes of veza and master card couldn't do much because yu p i isn't another card, it's a whole new thing. However, they do have a direct rival in india's home grown rupe. And that's who they're targeting right now.
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