A LOAD OF BS ON SPORT cover image

036: Dave Trott on 30 years of advertising creativity

A LOAD OF BS ON SPORT

00:00

Isn't It Your Job?

If i've got enough young people, see, because they don't cost as much, i can afford a lot of em. So instead of having one heavy weight at an enormous sum, I can afford four youngsters for that price. Then eventually, what you find, where i've always found everybody who's worked for me as either ended ut being a creative director, in starting their own agency. This isn't like working in a bank - this is fun, paid for. Maybe then it's a cultural thing, which is that youare setting thecontects the environment. You creating us to there's a bit of edge there’s a bit of fear. But within that

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